Fixed Annuity, Variable Annuity, Index Annuity Agent Site
The principal in an immediate annuity is not readily accessible. If you need more money than the income provided by the immediate annuity, you can minimize this drawback by keeping some of your retirement funds in a liquid account, such as a savings account or money market fund. There also is a chance you may lose some of your principal. If you choose an income for life option with no refund guarantee, and you should die before your principal is all paid out, the balance of your principal and any earnings will go to the insurance company rather than to your heirs. Fortunately, annuities offer several guaranteed payout options. For more information see Options with Guarantees.
Fixed vs. Variable Annuities
There are two basic types of annuities you can buy-fixed and variable.
Pursue CD Buyers.
This market seems obvious in that conservative investors buy CDs and they would also buy fixed annuities or variable annuities with principal guarantees. However, this is a "back door" method of marketing or "bait and switch" marketing. With this method, you advertise attractively yielding CDs and then attempt to switch the callers to annuities.
Can you make some money doing this? Yes
Will it be easy money? No
Can you be a big producer doing this? No
The biggest producers are "front door" marketers. They do not attempt to bait people and then pull a switch. They advertise for annuities and then the people who call do not need to be switched. They make better prospects because they are calling for what interests them. The result is you get fewer time wasting calls and your close percentage if higher.
In the beginning of one's career, this CD method of marketing works and it gives you people to talk to. But we know of no large producers who use this method.